Most Admired Kingdom Company #11: Bluefish TV :: USA
In 1979, Priority One International was founded by Maurice Mosley. Through a weekly television program and prime-time TV specials, Priority One was “putting the spotlight on world missions” by interviewing missionaries on location in over 40 countries.Marty Mosley, his son and president, began writing and producing video-based Bible studies specifically for youth groups and young adults in 1987. Since then, over 92,000 churches have used one or more of the twenty-five video series resources created and distributed through Priority One’s curriculum division called Bluefish TV.
In addition to video-based Bible studies, Marty leveraged the production team to assist mission agencies, ministries and churches in telling their stories through the power of video.
In 2000, Priority One launched a ministry called the Rightnow Campaign which is led by Brian Mosley, Marty’s son. Continuing the heritage and legacy of Maurice’s initial vision, the Rightnow Campaign helps connect young adults to specific ministry opportunities overseas based on the person’s passions, skills and experience. A dynamic web site (www.rightnow.org) and a phone-based coaching team provide young adults with the resources necessary to find the right ministry opportunities for them.
To view a sample, watch this 2 minute video illustration by clicking here.
Labels: 25 Most Admired Kingdom Companies 2007, Case Studies
